HANGZHOU, China /July 23, 2014 -- Dahua Technology, a world-leading manufacturer and supplier of video surveillance products headquartered in Hangzhou, China proudly announced that its market share in video surveillance leaps forward to 2nd place according to IHS report 2014; meanwhile, its global market share in terms of DVR and network security cameras ranks as runner-up and 4th place respectively.
Compared with IHS ranking 2013, Dahua Technology made a giant leap from 6th place all the way up to 2nd with a market share of 5.6% globally, ahead of Axis, Samsung, Bosch and other big international players. When asked about how the exciting progress has been made, Fu Liquan, President of Dahua Technology thinks the strong R&D and progressive marketing strategy are the keys.
Having invested nearly 10% of sales revenue every year, Dahua R&D keeps innovating and refining, aiming to provide cutting edge products with high quality and performance. As a leading player in a global dimension, Dahua has established a wide and comprehensive network of sales, marketing and services; and its products are widely applied in many fields and countries, such as the Three Gorges Hydropower Plant, Six-Country Summit, Olympic Venues, Shanghai World Expo, Kremlin Palace, and London Underground, as well as many others.
From compression cards and DVRs as its core business at the very beginning, Dahua Technology now has grown to a total solution provider with a complete portfolio of hardware and software, including cameras, storage devices, transmission devices, control and display products, as well as intelligent traffic systems and smart home. According to IHS, Dahua enjoys the 4th largest market share in the network security cameras category. In 2014, Dahua will continue to focus on network cameras and a bunch of worthy-expectation products are on-the-go, such as 4k, fisheye, ultra-smart and light-hunt cameras. In addition, Dahua HDCVI portfolio will be further enriched with more functions and enhanced performance.
"We've been in this industry for more than 20 years, and we are lucky that this period is the prime time of the industry, but what matters more is that we seized it," said Fu. "For the years to come, we hope by 2016, our revenue could reach $1.6 billion by refining our product lines and further looking at the overseas market. Dahua will continue to concentrate on technology innovation, not only with trends, and to lead the industry."